---
title: Next-Generation Video Analytics Turn Security Systems into Business Assets
description: Next-Generation Video Analytics Turn Security Systems into Business Assets Blog
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# Next-Generation Video Analytics Turn Security Systems into Business Assets

 Jun 13, 2019

Traditional video feeds are not directly linked to the myriad of data sources within gaming properties, resulting in a lack of visibility into un-carded play and other vital business areas. UNICOM Government and intelligentTag provide this “missing link” with a unique machine learning-based solution that renders a clear, real-time view of your property and enables stakeholders to make informed business decisions using security surveillance.

The augmented surveillance system supports a full range of value-add enhancements, including next-generation facial recognition and customer relationship management, empowering you and your business to:

*Capitalize on Opportunities*

- Address long lines at bars, tables, or points of entry and identify where additional resources or products are needed to improve service to your customers
- Gain a detailed understanding of who is in your facility and where they are spending their time to target marketing campaigns more effectively
- Identify high loyalty customers as they arrive and offer exceptional service and incentives
- Track influencers and potential high worth players with customer groups
- Enable next generation loyalty systems for “card less” play
- Enhance floor optimization and planning through visual occupancy analytics

*Mitigate Issues*

- Uncover unfair practices or fraudulent play patterns for non-carded players and employees
- Secure the facility with object recognition capabilities that can identify if someone is trying to hide something or is carrying an object that could be used as a weapon
- Utilize security resources efficiently by maintaining a real-time view of crowd movement, cash box drops, and jackpots
- Detect blacklisted individuals quickly with verifiable facial recognition

*Enhance Overall Business Operations*

- Conduct consistent auditing with floor to cage cash tracking
- Plan and staff efficiently and effectively
- Remain Title 31 compliant
- Increase overall guest experience and loyalty

Next-Generation intelligent video analytics will transform your traditional security-based video surveillance solutions into powerful business assets. Contact us and get started today.

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